Engineering
12 min read
September 2026
How to migrate a WordPress website to Wix: step-by-step guide
Plan before rebuilding: audit, structure, content, redirects, integrations, testing and monitoring after launch.
Moving a website from WordPress to Wix isn't simply a matter of changing platforms.
What a migration involves
A migration can involve:
Pages
Blog posts
Images
URLs
SEO metadata
Forms
Integrations
Analytics
Navigation
Domain settings
The safest approach is to plan the migration before rebuilding anything.
The original Brain Quest guide also emphasizes auditing the existing website, choosing a Wix template, transferring content, optimizing SEO and testing before launch.
01
Audit your existing WordPress website
Start by creating a complete inventory. Record:
Important pages
Blog posts
Images
URLs
Forms
Plugins
Integrations
Analytics
SEO metadata
High-performing pages
Also identify content that should not be migrated. A migration is a good opportunity to remove outdated pages and reorganize the website.
02
Decide what needs to be rebuilt
Not every WordPress feature will have an identical Wix equivalent. Create three lists:
Keep
Content and features that are still required.
Replace
Features that can be handled differently in Wix.
Remove
Outdated or unnecessary elements.
This makes the migration more strategic rather than simply recreating everything exactly as it was.
03
Choose your Wix structure
Before rebuilding, decide:
Number of pages
Navigation
Page hierarchy
Blog structure
Product structure
Service pages
Landing pages
Contact forms
Choose a Wix template that matches the content structure and visual direction you need. The source article notes that Wix templates can be selected according to brand identity and content requirements.
04
Set up your Wix website
Create or access your Wix account. Then establish the basic environment: site structure, domain plan, branding, navigation, basic pages and business information.
Before you switch
Don't connect the final domain until the new site has been tested.
05
Rebuild the design
Now recreate the website in Wix. Customize:
Logo
Colors
Fonts
Headers
Footers
Buttons
Images
Page layouts
Forms
Calls to action
Don't feel obligated to reproduce every old WordPress design decision. A migration can also be a redesign opportunity.
06
Move your content
Transfer page content, blog posts, images, videos, documents, product information and contact details. Review each piece as you move it. Look for:
- ·Broken formatting
- ·Missing images
- ·Outdated information
- ·Incorrect links
- ·Duplicate content
The original article emphasizes reviewing and reorganizing content during migration.
07
Clean up the content
Don't blindly copy old content.
Improve
Headings · Paragraph structure · Meta descriptions · Image alt text · Internal links · CTAs · Navigation
Remove
Outdated information · Duplicate pages · Broken links · Unused content
This can make the new website cleaner than the old one.
08
Protect your SEO
This is one of the most important migration steps. Make a URL map:
Old WordPress URLNew Wix URL
/about-old/about
/services-old/services
/contact-old/contact
Where URLs change, set appropriate 301 redirects. Also review:
Page titles
Meta descriptions
H1s
Canonicals
Image alt text
Internal links
Sitemap
Indexing settings
The source article specifically recommends 301 redirects, metadata optimization and a new sitemap during migration.
09
Reconnect your business tools
Review everything that was connected to WordPress. This might include:
Google Analytics
Search Console
CRM
Email marketing
Forms
Payment systems
Social media
Booking systems
eCommerce tools
Wix's App Market can provide integrations and additional functionality where appropriate.
10
Test before launch
Test the entire website. Check:
Navigation
Forms
Buttons
Links
Images
Mobile layouts
Desktop layouts
Product pages
Checkout
Booking
Search
Contact information
Also test important pages on multiple browsers and devices.
11
Connect the domain
Once everything has been tested, connect your domain to the new Wix website. Before making the final switch:
- ·Confirm redirects.
- ·Confirm analytics.
- ·Confirm forms.
- ·Confirm SEO settings.
- ·Confirm important pages are published.
12
Monitor the website after migration
The migration doesn't end when the site goes live. Monitor:
Organic traffic
Search impressions
Indexed pages
Broken links
404 errors
Conversion rates
Page performance
User behavior
The original article recommends continuing to audit and optimize the site after launch.
Common WordPress-to-Wix migration mistakes
Changing every URL
Unnecessary URL changes create additional redirect work.
Forgetting old pages
Important pages can disappear from search if they're not recreated or redirected.
Ignoring metadata
Titles and descriptions should be transferred or rewritten.
Launching without testing
Broken forms or missing images can damage the user experience.
Forgetting analytics
Make sure tracking is working before and after the switch.
Copying everything without reviewing it
Migration is an opportunity to improve content.
WordPress to Wix migration checklist
☐Audit WordPress website
☐Export/back up important content
☐Inventory URLs
☐Identify important pages
☐Select Wix structure
☐Rebuild design
☐Transfer content
☐Optimize content
☐Create URL mapping
☐Set redirects
☐Configure SEO
☐Connect analytics
☐Test forms
☐Test mobile
☐Test links
☐Connect domain
☐Monitor after launch
Final thoughts
A WordPress-to-Wix migration should be treated as a website improvement project, not simply a platform switch.
The goal is to move what matters, remove what doesn't, improve what can be improved, and protect the website's existing search visibility.
With proper planning, URL mapping, content organization, SEO checks and testing, the transition can be much more controlled.
FAQ
Can I migrate a WordPress website to Wix?
Yes, but the exact migration process depends on your site's content, functionality and integrations.
Will every WordPress page automatically transfer?
No. The original guide notes that pages may need to be rebuilt manually, so a page-by-page migration plan is important.
Will I lose SEO when moving to Wix?
A migration can affect SEO if URLs, content, redirects or technical settings are mishandled. Proper planning and 301 redirects can help preserve existing URL relationships.
Should I redesign during migration?
You can. Migration can be an opportunity to improve the site's structure, UX and visual design rather than recreating every old element.
Planning a move to Wix?
URL mapping, redirects, rebuild and testing handled so search visibility carries over.
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