Confidence, sources, and undo. The three controls every AI interface needs.
Small, boring test sets beat clever prompts every single time.
Schemas, guardrails, and why generated pages need the same review as human ones.
Token maths, caching, and the point where a demo becomes a bill.
Latency, refusals, and the moment a candidate realises they are talking to a model.
Tracking how answer engines describe a company, and what actually moves a citation.