Learn how to move from another website builder to Wix, including planning, content migration, template selection, redirects and testing.
Moving a website to a new platform is more than copying pages from one editor to another. It is an opportunity to improve the structure, content and user experience while protecting the parts of the existing site that already work. A successful Wix migration starts with planning rather than immediately choosing a new template.
A website may become difficult to manage because the editor is restrictive, updates require technical help, features are scattered across plugins or the design no longer represents the brand. A migration can address these issues, but only if the business first identifies what is actually causing the problem.
Create a short list of current pain points and desired outcomes before rebuilding.
A template should support the new information architecture. Select one based on the required pages, business functions and content structure rather than the hero image alone.
Decide whether the migration needs a simple brochure site, ecommerce store, booking system, blog, member area or a combination.
The source notes that migration is not automatically a one-click process. Content may need to be copied, uploaded or rebuilt depending on the original platform and content type.
Use the migration as a cleanup opportunity. Keep strong pages, rewrite outdated copy and replace low-quality images rather than moving every old asset without review.
Create a URL mapping between old and new pages. Preserve important page topics, titles and metadata where appropriate, and set redirects when URLs change.
After launch, check indexing, broken links, sitemap coverage and important landing pages.
Test desktop and mobile layouts, forms, ecommerce checkout, bookings, navigation, analytics, tracking scripts and contact notifications. Ask someone who was not involved in the build to complete common tasks and report where they get stuck.
Only after the critical flows work should the migration be treated as complete.
Not necessarily. The exact migration process depends on the source platform, content type and integrations.
Not always. Migration is a good opportunity to improve outdated structure and content while retaining useful brand elements.
Much of the existing SEO value can be protected through URL mapping, redirects, metadata, content quality and technical checks, but migration should be planned carefully.
Tell us what the site needs to do. We will scope it and say plainly what fits.
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